CV Example - Strategic Planning
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MBA with extensive Marketing and Strategic Planning experience in the Media and Telecommunications industries nationally and internationally
WORK EXPERIENCE
COMPANY 1997 to 2003
Strategy Manager reported to the Executive Director for HR and Legal Affairs
Headed a 16 strong team responsible for providing a strategy, marketing and business planning resource for the human resource and legal functions.
Achievements
· Managed the development of a Marketing Strategy for the company as an Employer
· Developed a company wide Human Resource and Legal Strategy
· Reviewed and analysed the role of a company Business unit resulting in the implementation of a new customer focused way of working.
· Project managed a pan company initiative to implement a new incentives scheme
COMPANY NAME Cable Services Provider Turnover £250m 1996 to 1997
Head of Market Planning reported to the Director of Corporate Planning
Managed a team of 4 responsible for identifying new opportunities and market segments in the residential area and to introduce new market initiatives
Achievements
· Developed a new packaging and pricing strategy for cable television
· Developed a new consumer brand for the company
· Managed the trial and rollout of this brand and packaging resulting in cable TV penetration rising from 25% to 40% in trial areas
· Commissioned original market research to support the work of the planning team in developing this brand and packaging and in assessing its performance
· Recruited, developed and managed a team of 3 planning managers
COMPANY NAME International Publisher 1994 to 1996
Strategy Manager 1995 - 1996
Lifestyle Magazines – reported to the Chief Executive
Oversaw the Strategic Planning and Business Planning Cycles at Lifestyle Magazines and report on the monthly performance to the company.
Achievements
· Produced a new Strategy for Lifestyle Magazines working in a team with the Board
· Reviewed magazine portfolio resulting in rationalisation of brands
Know-it-All Directories– reported to the Managing Director 1994 - 95
Responsibility: To develop a strategy for multi-media publication of directories
· Analysed a specific acquisition opportunity providing detailed analysis and research and recommending launch into a new market
COMPANY NAME International Media Company 1990 to 1994
Consumer Magazines
Business Development Director –reported to the Chief Executive
Responsibility: To develop a European strategy for Consumer Magazines
Achievements
· Valued magazines and businesses and recommended acquisition of companies resulting in a £100m turnover business in Germany
· Commissioned and directed market research activity in Germany and Italy resulting in new product development in both markets
· Set up a team which launched a new fishing magazine in the Italian market
PC Play – Leading Publisher of Computer Games magazines
Overseas Manager – reported to the Managing Director
Responsibility: To develop company’s 50% investment in a Dutch publishing company through new product development in the Dutch Market
Achievements
· Launched a new magazine into the dynamic computer games magazine market
· Developed a marketing strategy for Consoles Plus magazines which increased circulation sales b 50% resulting in market leadership
· Increased advertising revenue through the recruitment of a new advertising team
· Produced quarterly financial forecasts for the French company for MAP plc.
COMPANY NAME 1989 – 1990
Publisher of the Daily Read, The Sunday Read and The Read
Senior Sales Executive
Responsibility: To negotiate advertising contracts with advertising agencies
· Exceeded budget by 15% on the launch of a new title
EDUCATION: 1989/90 MBA
1987/88 CAM Marketing Diploma – Part time study
1981/84 University of Bristol – BSc(Hons) Physics
1973/80 Good School Abingdon, Oxon – 4 A and 9 O Levels
LANGUAGES: French: Fluent, Italian: Good working knowledge, Spanish: Basic
