CV Example - Communications Manager
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A successful Communications Manager with wide marketing experience in small independent companies and the insurance, information and finance industries. I am now looking to utilise my online marketing communications skills within the fast moving information technology arena.
INFORMATION PLC
A provider of financial news and information services, employing over 17,000 staff world-wide
Communications Manager 2003–2005
Responsible for the launch and on-going communications strategy for a series of vertical market focused information products on the Internet
Specific Accomplishments:
- Account management role, leading virtual team of local marcomms managers and managing agencies to ensure objectives and budgets were met
- Produced marketing guidelines for all Internet based information products, including ‘look and feel’, flash product demonstrations and recommendations for on- and off-line promotion and reporting requirements which were adopted by the company for all future products.
- Tracked success of marketing techniques and ensured cost per lead of £15
- Initiated series of internal internet awareness sessions
- Developed Intranet content guidelines and site structure which reduced the amount of unfocused and out-of-date information by 50%
- Produced staff newsletter, managed the editorial panel and provided staff with a concise update of all relevant product information, which reduced the number of locally produced newsletters by 30%
- Consolidated regular reports and produced guidelines to reduce duplication and time wastage
INSURANCE COMPANY
A global insurance company, with an international division focusing on the risk management needs of discrete target groups.
Marketing Executive 2001–2003
Responsible for the customer and internal communications of the international division
Specific Accomplishments:
- Corporate HQ, Switzerland – developed a series of “at a glance” country reports to assist the underwriters in ascertaining risk levels
- Participated in the Graduate Career Development Scheme
- Managed agencies and budget to meet communications objectives
- Launched global Motor Fleet Policy campaign
- Produced regular customer newsletter, managed editorial team and production to ensure customers were kept up-to-date with developments
- Implemented new corporate identity and developed target market focused customer communication campaigns
- Developed marketing guidelines and strategic communications
SASH LTD
Part of the Ell Group, the company is a market leader in the manufacture and supply of building materials and targets both commercial developers and owners of a period properties
Marketing Assistant 1999–2001
- Developed strategic alliances with key industry bodies
- Direct marketing and market segmentation to assist Franchisees’ local sales activities and achieve a response greater than 10%
- Sales lead analysis, providing Franchisees with an average cost per lead of £10
- Press relations, direct response advertising and media buying to ensure value for money and a guaranteed number of leads per month
- Produced sales collateral and implemented new corporate identity for local implementation by the Franchisee network.
PACKSMALL LTD
Regional company running a network of locally managed fresh produce delivery franchises
Sales & Marketing Assistant 1997–99
- Sales Team Leader – managed a team of 7
- Market profiling to ensure the most profitable areas were targeted by the sales teams
BIG BANK, ZURICH
Trade Finance Placement in International Bank providing trade finance credits
Trade Finance Assistant 1994-1997
- Opened, checked and arranged payment of Import and Export Letters of Credit
- Analysed corporate financial statements
Education and Professional Qualifications
- Member of Institute of Direct Marketing (MIDM) 2000
- Diploma in Marketing – Chartered Institute of Marketing (DipM) 1993
- Intermediate Diploma in German – Institute of Linguists 1993
- BA (Hons) Business Studies – Upper Second – Birmingham Polytechnic 1991
- 4 A’ Levels, 1 A/O Level – Harrogate Grammar School, Yorks 1989-91
Training / IT Skills
- Computer literate: Lotus Smart Suite, Microsoft Office, Front Page
- Introduction to FrontPage 1999
- Everything you always wanted to know about the Internet 1999
- Internal Communications 1998
- Successful Public Relations 1996
Personal
Date of Birth: 10 December 1974
Languages: Fluent German, Conversational French
Interests: I enjoy winter sports, reading and travel
Clean Driving Licence
